Services

Branding isn't just about looking good (though it will), it's about telling your story, connecting with your audience, and standing out in a crowded market. I help founders and creatives build brands through intentional design and tailored digital marketing strategies.

Brand Identity

Logo Design

Typography Systems

Color Palettes

Brand Voice Development

Visual Brand Guidelines

Branding isn’t simply how you sound and look, it’s what people remember and repeat after interacting with your brand. When it works, your branding speaks for itself. A single visual or a phrase can trigger recognition and feel unmistakably you, even without your logo.

Packaging & Colatteral

Packaging Design

Label & Sticker Design

Menu Design

Lookbooks

Custom Stationary & Invitations

Signage

From product packaging to printed materials, I craft physical assets that make your brand impossible to ignore. Imagine a label that draws attention the second it hits the shelf or a menu that transforms dining into an experience. Every detail is designed to amplify your identity, creating connections that last. Whether you're brainstorming the big idea or fine-tuning the final touches, I’m here to guide you from concept to production.

Digital Strategy & Marketing

Social Media Assets & Strategy

Email Marketing Design & Strategy

Paid Ad Design & Strategy

Conent Calendars

Brand Audit & Competitor Research

Messaging & Positioning

Branded Presentations

Influencer Strategy

Campaign Direction

Whether you need visually impressive branded presentations or comprehensive influencer and campaign direction, I deliver creative solutions that blend design and strategy. I offer a full suite of services, from creating standout social media assets and developing effective content strategies, to designing engaging email campaigns and paid ads that drive results.

Rachel is a New York City based designer and strategist helping brands and founders communicate with clarity and show up with intention, no matter what stage they're at. From crafting visual identities to refining brand voices to building out campaigns, her approach is all about creating work that feels genuine to who you are and where your headed. Whether it's launching a new concept or evolving an established presence, her goal stays the same: to help you build a brand that works as hard as you do.

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Rachel

POWELL

Phone

973-309-0170

Mail

Racheljeanpowell@gmail.com

Let's

Talk

Get in touch! Complete the form below to discuss your project. I can't wait to collaborate with you and bring your vision to life.